Santander Bank UK recently hosted a webinar, inviting Eyal Victor Mamou, CEO of KOISRA, to share his expertise on South Korea's thriving alcohol market. Held on May 9, 2024, from 10:00 to 11:30 London time, the session attracted over 35 UK-based alcoholic drink manufacturers eager to learn about the opportunities in one of Asia’s most dynamic markets.

Eyal provided a comprehensive overview of the sales channels and distribution networks in South Korea, giving practical advice on how to successfully enter this competitive market. He balanced his presentation by highlighting both the promising opportunities and the potential challenges UK businesses might face.

The webinar also benefited from the insights of Cindy Kim, Head of Trade at the British Embassy in Seoul, and Julia Mellor, Director of The Sool Company. Cindy discussed the strengthening business relationships between Korea and the UK, suggesting ways UK companies can leverage these ties to expand their reach. Julia shared her perspective as a local producer, offering a closer look at the nuances of the Korean alcohol market, which could be invaluable for UK producers aiming to make an impact.

KOISRA's involvement in business matchmaking with South Korea buyers was highlighted as a key resource for UK companies planning to launch their brands in South Korea. Their support for market entry in Korea is designed to smooth the path for UK brands looking to navigate the complex local market.

Adding to the future opportunities, Santander Bank UK and KOISRA are organizing a "Meet the Buyer" event in Seoul later this year, targeting the fourth quarter. This event is designed to connect selected UK alcohol companies with major Korean buyers, offering a direct avenue to forge significant business relationships. Details of this exciting event will be announced shortly.

Overall, the webinar offered a rich tapestry of insights and practical advice, setting the stage for UK companies considering entry into the lucrative South Korean alcohol market. The discussions and information shared underscored the comprehensive support network that awaits UK enterprises looking to explore this vibrant sector.