A common query among sellers on the Coupang Marketplace (coupang.com) is identifying the platform's best-selling products. Recently, Coupang unveiled a comprehensive list of the top 1,000 best-selling items for 2023, and we've distilled this down to the Top 10 Best Sellers in Korea by foreign sellers.

As one of South Korea's three major marketplaces, Coupang is the preferred choice for Korean consumers, boasting around 15 million loyal customers. In 2023, South Korea emerged as the world's 4th largest e-commerce market with a volume of US $177.42 billion, leading globally in e-commerce spending per capita, according to our findings.

For an in-depth look at the Korean e-commerce market, explore our latest overview of South Korea's e-commerce market in 2023.

The absence of Amazon and other global marketplaces in Korea presents challenges for non-Korean sellers wishing to directly reach Korean consumers. Seizing this gap, Coupang allows foreign sellers to establish stores and sell directly to Korean buyers without registering a local Korean company, known as Global Sellers on the platform.

For more information and to register, visit: https://globalsellers.coupang.com/

Distinguishing between Global and Local Sellers, Global Sellers ship products from their country, receiving payments in their bank account in currencies like USD or EURO. While there are other differences, Global Sellers can leverage e-commerce support, fulfillment, and logistics in Korea to operate comparably to local sellers. Some even use Korean Import of Record services for local export and storage.

Coupang's Marketplace features Global Sellers from the USA, Japan, Europe, Australia, New Zealand, and beyond. Below is the list of the Top 10 best-selling products by Global Sellers across these regions:


  1. Thorne Research Basic Nutrients 2-day Vitamin
  2. NEW Head and Shoulder Clinical Strength Seborrheic Scalp Dental Dandruff Shampoo
  3. My Life Naturals cissus 2500
  4. Cellucor Original C4
  5. Now Food Glutathione
  6. Blue Bonnet chelated magnesium
  7. BioGaia probiotic drops
  8. Hipp combiotik
  9. Apple Apple Watch SE, 40mm
  10. BSN Nomes NO-XPLODE


  1. Asahi Ebios 2000 tablets
  2. Senka Perfect Whip Facial Wash
  3. Honma Park Golf S-01
  4. Nissin Udon
  5. Kirihana Health Food
  6. My Prototin Impact Whey
  7. Mill Clear EX Billberry Rutain
  8. Lead Cycle Prepure
  9. Yonggaksan candy
  10. Roland Stereo Amp CUBE STREET EX


  1. Orthomol Germany vitamins (drinks+tablets)
  2. Starbucks Capsule Coffee Nespresso Compatible
  3. Fiji Ogel AI Lotion for Europe 400ml
  4. Borotalco Velvet Moisturizing Body Cream
  5. Aptamil profutura Advance New Step
  6. Bio Gaia Protectis D3
  7. Selenase 50 peroral
  8. Pantovigar Vegan
  9. Nivea German Cream 400ml
  10. Dyson v7 wireless cleaner soft roller head


  1. Nature in the Bottle Lactopherin
  2. Raydel Policosanol
  3. Macadamias Australia - Macadamia Vanilla
  4. CNC Nutrition super max placenta 150000mg
  5. Mother Nest Polycosanol
  6. Vitatree Royal Jelly
  7. Merinda Life Australian Beeswax alcohol
  8. Blackmores Lyprinol
  9. Good Health New Zealand Mussel 6000
  10. Nature's Top Rung Cleanser Lung Nutrition

It's important to clarify that the lists mentioned previously focus exclusively on products from Global Sellers and may not reflect the overall best-sellers in the Korean online market or on Coupang specifically. Nonetheless, these lists offer valuable insight into the types of products Korean consumers are seeking, even though these items are shipped from abroad and not stored within South Korea.

Should you be interested in obtaining the complete list of Best Selling Products on Coupang.com for 2023 by Global Sellers, please provide your details in the form below, and we will email it to you.

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