This success story arises from the following service: Representation and Corporate Liaison Services in Korea
Six Israeli food and beverage brands, including wine and olive oil producers, sought to penetrate the Korean market. To facilitate this expansion, they enlisted KOISRA, leveraging its expertise and support to overcome the cultural and logistical challenges of entering Korea.
TARGET:
The goal was to introduce these Israeli brands to the Korean market and forge connections with potential local partners for distribution and promotion. KOISRA was tasked with providing the necessary resources and guidance to streamline the market entry process.
CHALLENGE:
Entering the Korean market posed significant hurdles for the Israeli brands, including overcoming language barriers, bridging cultural differences, and navigating unfamiliar regulatory landscapes. The highly competitive nature of the Korean market added another layer of complexity, underscoring the need for specialized expertise to successfully establish a market presence.
WORK PROCEDURE:
- Exhibition Participation: KOISRA identified the Import Goods Fair as an ideal venue for showcasing the Israeli brands. This premier event attracts a diverse audience from the food and beverage industry, offering an excellent opportunity for exposure and networking.
- Booth Management: At the fair, KOISRA managed a booth representing the Israeli brands, providing product information, brand introductions, and samples to visitors. This direct engagement allowed visitors to appreciate the quality and taste of the products, sparking interest and potential business inquiries.
- Product Localization: To enhance the brands' appeal, KOISRA facilitated the localization of marketing materials into Korean, improving brand visibility and resonance with the local audience.
- Prospect Identification: KOISRA actively engaged with visiting Korean importers and distributors, presenting the brands, discussing product offerings, and assessing collaboration possibilities.
RESULT
The participation of the Israeli food and beverage brands in the Import Goods Fair was markedly successful. The event drew substantial interest from hundreds of visitors, leading to the identification of approximately 5-7 interested importers for each brand. Follow-up meetings were scheduled to explore potential partnerships further. This outcome highlighted the effectiveness of strategic exhibition participation and targeted engagement in introducing and establishing foreign brands in the competitive Korean market.
