Eyal Victor Mamou, CEO of KOISRA, was featured in BBC News in an article by Osmond Chia titled “How South Korea's K-beauty industry is being hit by Trump tariffs.” The piece examines how recently announced U.S. tariffs could affect Korean beauty brands and U.S. consumers, with Mr. Mamou providing business-side analysis from Seoul.

Drawing on KOISRA’s on-the-ground work with Korean exporters, Mr. Mamou explains that large K-beauty companies are positioned to absorb more of the tariff shock due to stronger margins and diversified operations, which should help them limit immediate price increases. Smaller, Korea-based manufacturers will feel the squeeze sooner, as production and export costs leave less room to buffer added duties. He also notes that impacts will phase in gradually, since much of the near-term inventory was ordered at pre-tariff prices—“it will take some time to take effect… but we’ll see it play out soon.” (BBC News).

The BBC coverage has been picked up and translated across multiple markets, underscoring the global relevance of the story. For example:

• Korea (Global Economic/글로벌이코노믹) summarised the BBC’s findings and highlighted Mr. Mamou’s assessment of differing impacts on large vs. small brands.
  G-Enews
• Turkey (Nefes) reported on anticipated price pressures and consumer stockpiling in the U.S. K-beauty market.
• Vietnam (Thế Giới Tiếp Thị / Dân Việt) covered retailer and consumer responses and referenced the BBC reporting.