This success story comes from providing the following services:
Commissioned by UNEM – Brazilian Corn Ethanol Association, in partnership with ApexBrasil, KOISRA organized and managed the business-matching component of a DDG/DDGS workshop for Brazilian corn-ethanol co-product producers in Seoul. Held on 13 October 2026 at the Brazilian Embassy, the event combined a keynote and presentations with an afternoon of one-on-one B2B meetings, aiming to introduce Brazilian DDG/DDGS to qualified Korean feed manufacturers, trading companies, and industry organizations and to open practical commercial conversations.
TARGET – INTRODUCING BRAZILIAN DDG/DDGS TO KOREAN FEED BUYERS
Recruit relevant Korean decision-makers and arrange focused B2B meetings that matched each Brazilian participant’s products and supply capabilities with buyers who have a genuine sourcing interest - enabling the producers to gauge demand and begin building commercial relationships in South Korea.
CHALLENGE – ENTERING A MARKET LONG DOMINATED BY U.S. SUPPLIERS
Korea’s feed industry depends almost entirely on imported ingredients, and for well over a decade U.S. DDGS has supplied roughly 90% or more of its DDGS imports, backed by long-standing supplier relationships and sustained promotion. Korean feed manufacturers know U.S. product, its specifications, and how it performs in their formulations, so a new origin such as Brazil must overcome familiarity as well as price. Success depends on reaching the right buyers and giving them enough structure to evaluate quality, supply continuity, and pricing in a short time.
WORK PROCEDURE – RESEARCH, RECRUITMENT, AND MATCHMAKING
KOISRA implemented a structured approach to ensure the event’s success:
- Step 1: Participant Consultation & Target Profiles
KOISRA reviewed each Brazilian participant’s products, specifications, supply capacity, export experience, and desired Korean counterparties, and prepared a target profile to guide the search. - Step 2: Market Mapping & Buyer Validation
We mapped Korean feed mills, importers, trading companies, and other potential end users, then validated them by business activity, sourcing relevance, and commercial fit. Company-specific target lists, supported by KOBDi business profiles, were shared with UNEM and the participants for review and approval. - Step 3: Outreach & Recruitment
KOISRA contacted the approved prospects by telephone and email, introduced the program, distributed invitations, followed up, and confirmed attendance, collecting each representative’s details and meeting preferences along the way. - Step 4: Matchmaking & On-Site Coordination
Based on buyer interests and participant priorities, we built individual schedules of 30-minute one-on-one meetings. On the event day, KOISRA handled registration and attendance verification, guided attendees to their tables, and managed the meeting flow in real time.
OUTCOME – 20 KOREAN PARTICIPANTS FROM 13 COMPANIES AND ORGANIZATIONS
The DDG/DDGS workshop and B2B session delivered a strong start for Brazilian DDG/DDGS in Korea:
Relevant Buyer Participation: 20 representatives from 13 Korean companies and organizations signed in, including feed manufacturers, trading companies, and the Korea Feed Association.
Tailored Meetings: Each Brazilian participant received an individual schedule of 30-minute one-on-one meetings with Korean buyers, resulting in 17 meetings held during the afternoon session.
Real-Time Flexibility: KOISRA adjusted the schedule on the day to accommodate changes in attendance and additional meetings, keeping the program on time.
Direct Market Feedback: Brazilian participants engaged face-to-face with Korean decision-makers and gained first-hand insight into buyer requirements, and a post-event report gave UNEM the full attendance record, meeting log, and follow-up recommendations.
