One of the main questions that concerns sellers regarding Coupang Marketplace (, is what are the best-selling products on this platform. A few days ago, Coupang released the list of best-selling products for April 2022, which may answer the ultimate question – What is selling the best in the Korean e-commerce Market?

Coupang is one of the three largest marketplaces in South Korea and is considered the most popular by Korean customers, with about 15 million returning customers. In 2020, South Korea ranked as the 4th largest (US $144.7 billion) e-commerce market in the world and according to our research - the First in the world Per Capita (US$ 2.85B).

To learn more about the Korean e-Commerce market, check out our recent Korean e-Commerce Market overview for 2021.

The fact that Amazon is not directly active in the Korean market makes it difficult for non-Korean sellers to sell directly to customers in Korea. Coupang recognized this opportunity and began allowing foreign sellers to open a store and sell directly to Korean customers. Such sellers are called Global Sellers by Coupang.

For more details and registration:

The main differences between Global Sellers versus Local Sellers are the fact that the product is shipped from the seller's country of origin (outside Korea) and that the payment for selling the product is transferred directly to the seller's bank account in his/her country in foreign currency such as USD or EURO. There are of course other differences, but Global Sellers can outsource e-Commerce Support, Fulfillment and Logistics in Korea, in a way that will allow them to sell almost like a local seller. In some cases such foreign sellers can use Korean Import of Record services to export and store the products locally in Korea.

Coupang's Marketplace has Global Sellers from around the world and the lists below show the Top 10 best-selling products of Global Sellers from USA, Japan, Europe, Australia, New Zealand and other regions:


  1. Thorne Research Curcumin Capsules
  2. Thorne Research Basic Nutrition 2 Day 20 Capsules
  3. Starbucks Capsules Nespresso Machine
  4. Google Chrome Cast 4K
  5. Thorne Research SAT Capsules
  6. Apple Ipad 9 64 256GB
  7. Kirklands Ultra Clean Capsule Laundry Detergent
  8. Thorne Research SAT Vegetarain Capsules
  9. BSN No X-Plode 3.0 60 servings
  10. Srixon Q-Star Divide, Red & Yellow


  1. DOD Doppelganger Paper Base Tent
  2. Tory Burch Shoulder Bag
  3. Dyson Cordless Vacuum Cleaner
  4. Bang & Olufsen Wireless Speaker Beoplay P6
  5. Bridgestone Golf Club
  6. Honma Golf Club
  7. Seiko Mens Watch Chronograph
  8. PFU Happy Hacking Keyboard
  9. Biopermine
  10. Lead Cycle Frepure


  1. Ajona toothpaste
  2. Orthomol Immun
  3. Orthomol VitalM
  4. Hipp Combiotic Formula
  5. Biosyn Selenase
  6. Aptamil Pro Formula
  7. Dyson V6 Motorhead
  8. Talika Lipocils Eyelash Growth Serum
  9. Mariage Freres Loose Leaf Collection
  10. Samsung 45W Charger


  1. Kirkland hair treatment
  2. NZ Green Lip Mussel
  3. Mother Nest Policosanol
  4. Egmont Manuka Honey
  5. Healthy Care Propolis
  6. Suisse Propolis
  7. Australian Propolis
  8. Blackmores Lyprinol
  9. Lifespan Green-lipped Mussel Oil
  10. Healthy Care Premium Propolis

It is important to note that the above lists only apply to Global Sellers products and therefore they may not necessarily or directly present the best-selling products in general in the Korean online market or in Coupang in particular. However, the above lists can still be a good indication of the types of products that are in demand by Korean customers, despite the fact that these are shipped from oversea and are not stored in South Korea.

If you wish to receive the full Top 20 Best Selling Products on by Global Sellers for April 2022, please leave your details in the form below and we will send it to you by Email. 

Want to learn more about Selling on Coupang?