South Korea is one of the largest advertising market in the world with over US$10 billion of expenditure on advertising. According to few industry resources, the ad market in Korea is projected to grow in more than 5% by 2020.
South Korea is known for being home to huge tech companies such as Samsung, LG and Hyundai, but South Korea is also a vibrant home for startups and disruptive technologies
According to the Korean zodiac, 2018 is the Year of the Golden Dog, however based on the current trend in Korea it may be right to redefine it as the year of the Pampered Dog. While walking around the streets of big cities in Korea, such as Seoul or Busan, it is hard not to notice small and well cared puppies that walk with their owners with great pleasure.
The South Korean online market is one of the largest e-commerce market in the World. According to eMarketer report, the South Korea's the e-Commerce market ranked 7th in the world in terms of transactions volume, more than Canada, Russia or Brazil